The Spoon

Did you know that that 70% of global business ventures worldwide fail due to mismanagement of cultural differences? While our company quickly grows and continues to expand into various countries and cultures, its vital that global leadership is developed throughout the organization.

Eileen Wibbeke, creator of the GeoLeadership Model, states that in addition to extraordinary business leadership skills, a leader now needs cultural intelligence.

Wibbeke explains, “Learning how to interact in other cultures takes effort beyond just learning another culture’s language. For the American business leader operating in another culture, interaction requires a deeper cultural understanding about how things are done." Read more.